Louie Bernstein’s Blog

Helping others start a business from scratch.

Being irrational

In a recent post by Seth Godin he talks about being “irrationally committed”.

http://sethgodin.typepad.com/seths_blog/2008/09/irrationally-co.html

I translate that to mean – you sometimes have to be a little crazy to succeed.  I think that really applies to small business.  You have to be willing to take that one-more-punch.  You have to be so “committed” that many people will probably think you are irrational.

But that is what separates the greats from the also-rans.

September 29, 2008 Posted by louis30092 | Uncategorized | | No Comments Yet

My new eBook is out!

My new eBook, “How To Start A Business From Scratch…Without Having Any”, is out.
It contains:
- Videos
- Downloads
- Resources
- Tips
- And really humorous stories.

You can check it out at

www.sales-getter.com

September 29, 2008 Posted by louis30092 | Starting a Business | | No Comments Yet

Your Choice

Some people tell you if you to go into your own business just for the money (scratch), it’s unrewarding. I disagree. If that is your only motivation, and you handle yourself ethically, I say, go for it. If making money in your own business turns you on, and that is all you want out of your business, I have no problem with it – as long as it does not hurt someone along the way. It’s your business! And it’s your first real decision. I actually think going into business just for the money is a fine decision. Money moves your world. You can do more of what you want with money and you can help a lot more people if you have money. Plus, if you’re going to spend eight to 16 hours of your waking day working, you better be well compensated.

That being said, it does indeed feel good to know that you have helped someone, or a large group of people, with something you helped them get. I like that feeling too.

September 29, 2008 Posted by louis30092 | Starting a Business, Uncategorized | | No Comments Yet

Press Release – eBook

Press Release:

How To Start A Business From Scratch…Without Having Any.

Local business veteran writes Interactive eBook on starting and growing a business with little or no money.

Norcross, Ga – Louie Bernstein, founder and CEO of MindIQ, an Atlanta Technology company since 1986, has released a new, Interactive eBook, How To Start A Business From Scratch…Without Having Any.

“After running a company for 22+ years you learn a lot and have a lot of tips from that experience to share. I just wish I had something like this when I was starting out”, said Louie Bernstein. The interactive eBook covers topics from, making sure you have the right stuff, to choosing a business, to hiring employees and everything in between.

How To Start A Business From Scratch…Without Having Any includes:
- Videos
- Tips
- Resources
- Reader Question and Answer
- Some really humorous stories.

There are more than 200 million people worldwide who, for whatever reason, either hate their job or worry about being fired. This eBook is meant for those people.

How To Start A Business From Scratch…Without Having Any includes the following topics:
Chapter 1: Do You Have What it Takes?
Chapter 2: Getting started – How to Choose a Business
Chapter 3: The Right Tools
Chapter 4: Your Web Site
Chapter 5: Marketing
Chapter 6: Sales
Chapter 7: Negotiating
Chapter 8: Bankers, Lawyers and Accountants
Chapter 9: Employees – “If” You Have to Have Them
Chapter 10: Internet Marketing
Chapter 11: When It All Hits the Fan
Chapter 12: A Business Plan and Investors
Chapter 13: Conclusion, or Just The Beginning?
Just for Reference

“People who are worried about losing their job and want to be prepared or are just ready to make the switch, would learn quite a bit from this eBook,” says Mike Kelly, CEO of MitchellsAbrasives.com. “I’ve been in business a long time and I even learned some valuable things.”

“The cool thing about an eBook is that you can include videos, training courses, sound files, etc. And you have can have a new release in the readers “hands” within minutes. We have taken advantage of all of that”, says Bernstein. “I think it will really change the way people read. Just look where Amazon is headed with their Kindle product.”

There is a list of free resources included with the eBook and can be found at
www.sales-getter.com.

Louie Bernstein started MindIQ, a 2002 Inc.500 winner, representing America’s fastest growing privately held companies and has been included in the 2005 Technology Association of Georgia (TAG) Top 40 Innovative Technology companies in the state.

Press contact phone number: 770-349-3256
Press contact email: Louie@sales-getter.com
Company website: www.sales-getter.com

September 25, 2008 Posted by louis30092 | Uncategorized | | No Comments Yet